Jamie Oliver - Biography Channel

Having been near-canonised by the media last year after his school dinners TV campaign, Jamie Oliver's stock simmers higher than ever - time indeed for an insight into what makes Mr Motivator tick. If you can get past the first ten minutes of inanities (eg, "Jamie Oliver has now made cookery the new rock'n'roll!"), this profile offers a few hints.

This article appears in The Times, times2, 19th January 2006.